You've never experienced the men's grooming industry at this scale: 60,000 square feet, hundreds of brands, in an immersive, cross-category showcase. Consumers can experience the experts, products, and ideas shaping how men look and feel.

Save the Date

November 6–7, 2027

Los Angeles

Discover new brands, stock up on holiday gifting, and meet founders—plus sample new favorites across fragrance, hair styling, body care, devices, skincare, wellness, and more. Programming also includes VIP ticketing, meet and greets, barber battles and education, expert + notable panelists, media visits, and a week of lead-up events around town.